Gauteng - May 2008
Papadi Integrated Marketing have been leading the way in Sports Marketing and Sponsorships leveraging. In 2007, Papadi partnered with Witbank football giants Mpumlanga Black Aces the results have been nothing short of phenomenal.
Mpumalanga, home to 4 million people are proud to host it's fastest growing sports brand, the "AMAZAYONI" aka "MPUMALANGA BLACK ACES". With the growth in South African Football since mid-90s and the anticipation of Africa's first-ever World Cup, football heroes are being made in this paradise province. Founded in 1937 Black Aces the team grew from strength-to-strength during the 60s occupying the top half of the log and culminating in the early 80s with the domination of the BP Top 8 Cup. Today you will find this tenacious team fighting it out for top honours in the 2007/08 National First Division. The team boasts a worthy home grounds, professional club facilities and a team of dedicated professionals who carry out the daily duties of this prestigious club. Welcome to Black Aces!
Cell C have grown and extended their association with community football which has become a key strategy in the mobile operators mass market strategy. Papadi have developed a model that ensures Cell C maximum visibility and reach into selected target markets in townships around the country.
MOBILE Operator Cell C today announced the addition of Free State to their highly successful annual community football tournaments, hosted in December.