A Revealing look at Soccer Brand on Facebook
Johannesburg, April 2012

A study conducted by Papadi Integrated Marketing on the 10th of April 2012 has revealed that Kaizer Chief’s currently occupy the lion’s share of Facebook fans with over 77% of the 426,312 total fans surveyed on Facebook.
Papadi Football Experiential Tour to Alex
Alexandra Township, March 2012

The aim of the tour was to expose corporates and their agencies to the large football mass market. Alex is a massive township that borders Sandton, Africa’s economic hub, and the 600 000 residents are all football crazy! A hired chauffeur driven combi collected guests in Rosebank and followed Papadi’s instructions.
 
 
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