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Papadi is a company that has been operating since 2001, offering customers an integrated marketing and communications solution specialising in the management and development of sponsorship relations and contracts for and on behalf of targeted customers. |
With our core competencies built around sponsorship; branding; strategy blending client requirements with our specialist skill in order to achieve a strategic fit that is always competently delivered; creativity in producing winning solutions; exploitation of rights unlocking brand value; social upliftment programs and our experience in the facilitation of relationships between the sponsor and a sporting property, Papadi is well positioned and equipped to plan and fully leverage customer's sponsorship initiative.
From strategic planning and program creation to communications support, event activation and evaluation customers can count on Papadi to add value to their business.
Papadi, via its highly regarded network, has unmatched access to sport bodies, sports people and corporate customers in South Africa and is well positioned to provide cost effective sports marketing platforms and consultancy services. Leveraging the power of sport, we build clients brands by providing customized and integrated communications solutions in partnership with our clients.Our expertise encompasses a wide range of skills including sponsorship management and implementation, public relations, focused advertising and promotional sports strategies as well as event management, support and hospitality services.
At Papadi, we have become a friend to many cultures. Through
our travels we have attended major international sporting events
in almost every sporting code including:
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| Soccer |
World
Cup, France 1998; African Cup of Nations (Mali and Ghana/Nigeria); |
| Tennis |
Wimbledon |
| Motor Sport |
Formula One, Paris
/ Dakar Rally |
| Other |
The Olympic Games
; World Boxing Titles ; International Beach Soccer tournaments
; Comrades Marathons and studied the USA sports marketing
industry. |
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Papadi has helped to pioneer several major projects including:
- The TOTAL Triangular Cricket series involving the West Indies
and Pakistan
- TOTAL's sponsorship of Kaizer Chiefs which won
the prestigious Raptor Award for “Best large budget” sponsorship
in 2000
- Sponsorship of Moroka Swallows and Ajax Cape Town
- Papadi is a true SA Company, with a great understanding
of the macro and micro business environments
- The team prides
itself in strategically fitting sponsorships to companies
objectives
- Papadi has won numerous awards, more notably
for cross culture marketing
- We recently assisted the Sowetan
in running an “imbizo” in
Tembisa and also ran the ANC's youth day celebrations in Kempton
Park
- We really enjoy our work & “live” the clients brief
- We create hero brands with our unique network, creativity,
passion and delivering sustainable communication programmes
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